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Who we work for

Companies that sell into major projects, industry, utilities and government

Western companies selling equipment, technology and services across the Middle East and Africa. We work alongside the cross-functional teams you put on an international project or initiative, from business development, sales and marketing to technical, operations and finance.

What our clients sell

If you sell one of these, we can help you sell and deliver it in Middle East and African markets

Equipment and systemsRotating equipment, electrical and power systems, process equipment, instrumentation, and mining and agricultural machinery.
Technology and softwareIndustrial automation, grid and monitoring technology, energy storage, licensed process technology and enterprise software.
Engineering and constructionEngineering, procurement and construction (EPC) packages, marine and civil works, and the specialist subcontracting that supports them.
Technical and field servicesPetroleum and reservoir engineering, commissioning, inspection and testing, repair and overhaul, and operations and maintenance.
Industrial and building productsGlass, formwork, construction materials and industrial consumables for projects and plants.
Agricultural inputs and foodAnimal genetics, seed and crop inputs, grain storage, processing, irrigation and food products.
Professional and advisory servicesConsulting, engineering design, risk and finance expertise taken into new markets.
Training and workforce developmentTechnical training and programs that build local skills to international standards.
Jump to sectorPower & EnergyCritical Minerals & MiningAgribusinessInfrastructure & Industrial

Power & Energy

You are

OEMs, EPC contractors, and technical and field service companies serving oil, gas, petrochemicals, power generation, transmission and renewables.

Who buys

National oil companies (NOCs) and their operating subsidiaries, joint ventures operated by international oil companies (IOCs), state power utilities, independent power producers and EPC contractors.

How we help

  • Vendor registration with national oil company and utility buyers.
  • Bids, tenders and in-market representation.
  • Delivery support from import through final acceptance and payment.

Recent work

  • Presence and bid support for upstream oil and gas entry in Libya.
  • Lead generation across nine countries, including Egypt, Kenya, Nigeria and the UAE, for regional service operations.
  • A Middle East and Africa market study for specialized power systems.

Critical Minerals & Mining

You are

Mining equipment and technology suppliers, processing and engineering specialists, and service contractors.

Who buys

State mining companies, international mining companies and their operating subsidiaries, and engineering, procurement and construction management (EPCM) contractors.

How we help

  • Mapping of projects, buyers and procurement routes.
  • Partner search to meet local content requirements.
  • Representation and delivery support.

Recent work

  • A five-market Africa entry strategy for a critical minerals value chain.
  • Implementation of a local engineer training program.

Agribusiness

You are

Animal genetics, seed and crop input, equipment, processing and irrigation companies, and food producers expanding into the region.

Who buys

State agricultural and food security agencies, large integrated farming and dairy projects, private processors and distributors.

How we help

  • Regulatory positioning and government relations.
  • Distributor and partner selection.
  • Establishment of a compliant local presence.

Recent work

  • Regulatory positioning and government relations in Southern Africa.
  • An international market entry strategy for an African agri-food company.
  • A compliant local presence in Algeria for a global agribusiness company.

Infrastructure & Industrial

You are

Construction, marine, water and transport contractors, industrial equipment manufacturers, and process and automation specialists.

Who buys

Ministries and public works agencies, port, rail and water authorities, industrial groups and EPC contractors.

How we help

  • Opportunity and buyer mapping.
  • Agency representation.
  • Selection of subcontractors and partners for delivery.

Recent work

  • Marine construction support in Mozambique and Namibia.
  • Exclusive agency for pollution control equipment in Algeria.
  • Industrial automation operations across Morocco, Algeria, South Africa and Kenya.
  • Acquisition research in South Africa and Nigeria.

Not listed here? Tell us what you sell.

Tell us what you sell and what you need, and we will tell you plainly whether and how we can help.

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